Effective Business Presentation skills is for
Professional Managers
Presentation skills relate to how you prepare, write, rehearse
and deliver your presentation. Developing your Presentation
skills can help you deliver your presentation with better clarity
and confidence. There are differences between a presentation
and a speech.
Content at a Glance

Presentation vs. Speech
>> Presentation Techniques
>> Good Presentation Tips
>> Presentation Design
>> Presentation Example
>> Reading Body Language

Effective Business Presentation skills is one of the most
important leadership and management skills. Your ability to
communicate your ideas, inventions and messages will help
you lead and manage your team, followers or audience.

According to research, the importance and value of any
Effective Business Presentation skills relies upon the following

  1. 7% for WHAT is being presented
  2. 40% for WHO is presenting
  3. 53% of HOW s/he presents

In order for you to be a good presenter, you need to learn the
good presentation skills techniques.  We list these techniques
from few training seminars that we attended as well as our
own experience built over the years. Effective business
presentation skills also require that you design your
presentation before you deliver it.

Effective business presentation skills require that you exhibit
confidence and relaxed. Here are some good presentation tips.

Your good preparation and rehearsal of your presentation
reduces your nerves tension and helps you avoiding errors.

So, in order to acquire the above mentioned presentation skills
techniques, you need to plan your presentation.

You need to keep in mind that 60% of your presentation is
read from your body language.

The following are good presentation plan guidelines for
Effective Business Presentation skills:

1-   Know and understand the type of audience and their
motivation to attend:
This is one of the most important steps in planning and
preparing your presentation. For example, presenting to a
group of technical people is different from presenting to the
board of directors who are mote business focused.

Consider the following questions and possible answers which
will help you in step 2 of preparing your presentation’s

·        Know what Turns on your audience?
·        Do they like the subject or not?
·        Are they pro or against the presentation content in
·        Are they the decision makers or decision influencers?
·        How much do they know about the subject of your
·        What are their motives to attend your presentation: is it
a day off the office or are they coming to make a decision
about what you are trying to sell?
·        Are they innovators or conservatives against your idea
being presented?
·        Do they like you in general?
·        What is their background or education: can they
understand your language or jargons? There is no point to
present in English to a Japanese executive if his English
language skill is limited!
·        Are their local customs prejudges against your race?
·        Who is the key decision maker in the audience?

2-   Set the objectives according to what you found in Step 1

·        What do you want to accomplish: communicating a new
idea, selling a new product or idea? Do you want a decision to
be taken or just to accept the concept?
·        Ask yourself: What should my listeners take away from
my presentation?
·        Make your objective practical, doable, clear, direct,
precise and positive.
·        You objective should be the focus of your presentation in
terms of what you say, present, collect information about and
conclude your presentation with.       

For example, if you want a decision to be made immediately,
present your implementation plan. Decide what you want to
say first, second and last. Stay precise and focused on the
main objective. Everything else that you say or present should
serve your objective communication.

3-   Collect the information that suits the audience and

4-   Set the structure of your presentation

5-   Decide on the suitable visual aids of your presentation

6-   Read the presentation from the audience point of view and
what you deeply knowledgeable of.

7-   Rehearse the presentation few times to fit within the
time frame from you by the organizer

8-   Seek feedback after your do your presentation.

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