To market your website faster than awaiting listing in the free search
engines, you need to consider Pay Per Click (PPC) programs. Submitting
to the search programs such as google and yahoo works, but you may not
be highly ranked due to many reasons (see how SEO works). Click here
for a comparison of PPC programs.
Pay Per Click Search program and providers are different is in their
effectiveness.
The three major PPC are: Overture.com which was acquired by Yahoo,
FindWhat.com and Google’s Adwords. These engines have extensive
reach of up to 98% of the Internet PPC traffic. That means that nearly
every time anyone does a search from any search engine, your PPC listing
will likely show up. However, because they are big and extensive, you
may find it extremely difficult to target your intended audience at a
conservative marketing budget. The average price to list a keyword to
drive traffic to your site starts from 5 cents and could reach dollars
depending on how popular this keyword is categorized.
The second tier PPC engines camp members could be the likes of kanoodle.
com, goclick.com, searchfeed.com, expilot.com and search123.com.
These PPC engines generate between 30-50% of the search and click
traffic that the big players do. These PPC engines are hard workers and
care for their customers much more compared to the big players listed
above. You would find customer service to be more personal. Lower
average bid prices make it easier for you to be able to list your keywords
without exceeding your budget. Keyword using these PPC is almost 80%
cheaper. However, you will have less amount of traffic and it could affect
your Pay Back time.
engines, you need to consider Pay Per Click (PPC) programs. Submitting
to the search programs such as google and yahoo works, but you may not
be highly ranked due to many reasons (see how SEO works). Click here
for a comparison of PPC programs.
Pay Per Click Search program and providers are different is in their
effectiveness.
The three major PPC are: Overture.com which was acquired by Yahoo,
FindWhat.com and Google’s Adwords. These engines have extensive
reach of up to 98% of the Internet PPC traffic. That means that nearly
every time anyone does a search from any search engine, your PPC listing
will likely show up. However, because they are big and extensive, you
may find it extremely difficult to target your intended audience at a
conservative marketing budget. The average price to list a keyword to
drive traffic to your site starts from 5 cents and could reach dollars
depending on how popular this keyword is categorized.
The second tier PPC engines camp members could be the likes of kanoodle.
com, goclick.com, searchfeed.com, expilot.com and search123.com.
These PPC engines generate between 30-50% of the search and click
traffic that the big players do. These PPC engines are hard workers and
care for their customers much more compared to the big players listed
above. You would find customer service to be more personal. Lower
average bid prices make it easier for you to be able to list your keywords
without exceeding your budget. Keyword using these PPC is almost 80%
cheaper. However, you will have less amount of traffic and it could affect
your Pay Back time.
| Marketing your website using Pay Per Click (PPC) programs |
of these PPCs are part of a Portal or Internet community. This means that
the searching activity by their users is genuine.
When you start your marketing campaign, you need to consider your
target market. Target market customers are prospects who CAN use your
product or service. You have to narrow your focus if you want to target
prospects who are most likely buy your product or service. One of the
best ways to do this is to find a niche market. A niche market is a
narrowly defined group that includes individuals in the group who have the
same specialized interests and needs with strong desire for what you have
and is large enough to produce the volume of your business case.
A niche market enables you to target your sales messages with great
precision. The more narrowly you define your niche market the easier it is
to cater to the specifically defined interests of people in that market. So,
select your PPC keyword based on criteria rather than you hunch.
Paying for PPC means that you have to recover your cost. This is covered
in the PPC terminology by the Conversion rate. A conversion is a visitor
that makes a purchase from your website. However, conversion of a
customer could mean browsing your website and seeing the ads rather
than clicking on them or simply calling your website administrator for
more information.
To achieve a conversion of customers who are coming through PPC, you
need to watch which Keyword that are clicking to come to your website.
Every PPC engine you bid with has a reporting tool which should give you
this basic information. As some keywords seem to always deliver you
serious visitors, and generate quality leads, others will simply be sending
you traffic that you cannot convert. This of this, are you using keywords
that are too generic and don’t reflect the value of your website’s content.
Finally, you need to track the traffic on your site from the PPC. You will
be able to track by IP address, hits to your landing pages, which should
alert you to which keywords were searched on. Most log analysis
software will allow you view visitor paths through your website, so you
can see every page that visitor went to once they hit your website.
the searching activity by their users is genuine.
When you start your marketing campaign, you need to consider your
target market. Target market customers are prospects who CAN use your
product or service. You have to narrow your focus if you want to target
prospects who are most likely buy your product or service. One of the
best ways to do this is to find a niche market. A niche market is a
narrowly defined group that includes individuals in the group who have the
same specialized interests and needs with strong desire for what you have
and is large enough to produce the volume of your business case.
A niche market enables you to target your sales messages with great
precision. The more narrowly you define your niche market the easier it is
to cater to the specifically defined interests of people in that market. So,
select your PPC keyword based on criteria rather than you hunch.
Paying for PPC means that you have to recover your cost. This is covered
in the PPC terminology by the Conversion rate. A conversion is a visitor
that makes a purchase from your website. However, conversion of a
customer could mean browsing your website and seeing the ads rather
than clicking on them or simply calling your website administrator for
more information.
To achieve a conversion of customers who are coming through PPC, you
need to watch which Keyword that are clicking to come to your website.
Every PPC engine you bid with has a reporting tool which should give you
this basic information. As some keywords seem to always deliver you
serious visitors, and generate quality leads, others will simply be sending
you traffic that you cannot convert. This of this, are you using keywords
that are too generic and don’t reflect the value of your website’s content.
Finally, you need to track the traffic on your site from the PPC. You will
be able to track by IP address, hits to your landing pages, which should
alert you to which keywords were searched on. Most log analysis
software will allow you view visitor paths through your website, so you
can see every page that visitor went to once they hit your website.
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